Wal-Mart and Responsible Jewelry
We believe Wal-Mart can catalyze positive change in the way jewelry is produced - from mining to refining, polishing and cutting, and through to manufacturing - by promoting responsible practices in all the business activities in our jewelry supply chain. To this end, Wal-Mart has developed a responsible sourcing strategy with a vision to provide Wal-Mart and Sam’s Club customers with affordable, quality products that have a net positive effect on the environment and human health and well being.
We plan to achieve this vision by setting and continuously improving our responsible sourcing criteria and standards and requiring they are met by our business partners; over time building accountability into our supply chain and an independent verification system so we can be assured that these standards are met; and by continuing to engage with business and civil society leaders to disseminate best practices and acknowledge responsible businesses in the jewelry supply chain. Our goals are ambitious: in the long term we will source 100% of gold, silver and diamonds used in the jewelry sold in Wal-Mart from mines and produced by manufacturers that meet Wal-Mart’s responsible sourcing criteria. By 2010 we hope to have exceeded our target of 10% traceability of gold and silver and made considerable progress towards traceability of diamonds.
To get started, we have launched a responsible jewelry sourcing and traceability project and jewelry line called Love, Earth®. In addition we have started a number of other initiatives that embed principles for responsible practice into Wal-Mart’s and Sam’s Club’s jewelry divisions’ every day business, including: setting expectations for the reduction of waste generated; increasing the amount of recyclable materials in packaging; optimizing logistical arrangements in the transport of goods to our stores.
Love, Earth ® .
Love, Earth® jewelry is Wal-Mart’s Stores completely traceable fine jewelry line which for the first time gives customers the ability to trace the path of their Love, Earth® jewelry from mine to store by simply going online. Love, Earth® is the beginning of a journey towards a more responsible jewelry industry and is our first step in having all of the gold, silver and diamonds used in the jewelry sold at Wal-Mart stores and Sam’s Club locations come from mines and manufacturers that meet Wal-Mart’s standards and criteria for responsible sourcing. These sourcing criteria address environmental and human rights as well as community issues and working conditions. Each mining partner involved with Love, Earth is required to post a report on how it is complying with our responsible criteria. Each manufacturing partner involved in Love, Earth is required to adhere to and are audited against Wal-Mart’s Ethical Sourcing Standards which cover such issues as compensation, underage labor and health and safety.
The Love, Earth® collection is a jewelry line showing that large scale retailers and their suppliers, from the mines through the supply chain to the retail customer, can work together to produce and deliver affordable, quality jewelry made from gold, silver and diamonds that are traceable and from mines that maintain leading environmental and social standards.
Love, Earth® Partners
Love, Earth® is the result of the collaborative effort of many organizations. Wal-Mart worked with partners in the mining and jewelry manufacturing industries that demonstrate environmental and social leadership, including Rio Tinto’s Kennecott Mine, Rio Tinto’s Argyle Mine, Newmont Mining Corporation, Aurafin, a Florida-based jewelry manufacturer and Intergold Ltd, a jewelry manufacturing arm of the Rosy Blue Group.
Conservation International, an environmental nonprofit organization, joined with Wal-Mart's jewelry team to lead the development of its sustainable sourcing strategy and provided technical expertise. Historic Futures, a UK-based firm, provided the online traceability service. In developing the environmental and social sourcing criteria for mines, Wal-Mart engaged and consulted with a wide spectrum of stakeholders. Criteria include environmental, labor and social performance standards for mining. We have committed to a long term goal requiring all of our suppliers to meet these criteria. Wal-Mart developed these criteria with feedback and insight from mining companies, jewelry manufacturers, Wal-Mart’s sustainability experts, and NGOs. The criteria address not just compliance with laws and regulations, but extend to the management of environmental and social issues as they contribute to the sustainable development of the communities and regions touched by mining operations.
Responsible Mining Criteria
Wal-Mart’s responsible mining criteria include environmental, labor and social performance standards for mining. We have committed to a long term goal requiring all of our suppliers to meet these criteria. Wal-Mart developed these criteria with feedback and insight from mining companies, jewelry manufacturers, Wal-Mart’s sustainability experts, and NGOs. The criteria address not just compliance with laws and regulations, but extend to the management of environmental and social issues as they contribute to the sustainable development of the communities and regions touched by mining operations.
Next Steps
The launch of Love, Earth® jewelry line marked the implementation of the first phase of our strategy for responsible sourcing of jewelry at our stores. We have a long road ahead of us to achieve our vision of sourcing 100% of gold, silver and diamonds used in our jewelry from responsible mines and manufacturers. Some of our next steps include:
• Work to advance from a self-reporting to a third-party verification system for our mining company partners. We support and are involved with industry and multi-stakeholder initiatives including the Council for Responsible Jewelry Practices and the Initiative for Responsible Mining Assurance.
• Recruit additional manufacturing, mining company and banking partners to join with us and support the vision of a responsible and accountable jewelry supply chain.
































